Can Blackberry beat Apple?

The great success of Apple’s iPad has attracted many technology companies to compete for the market share, such as Samsung. Today Blackberry also cannot wait to announce that they will launch the new product named Blackberry Playbook in next year. This high news value story was leased on SMH today.

It is well-structured and fully covered by useful information. First, it presents the research result conducted by RIM, which shows that Blackberry Playbook has the huge potential in the market. Then, the contents presented under the subtitle of “The iPad and its competitors at a glance" describe it’s looking and analyze the market figures. Followed by another subtitle is “Device du jour”. In the part, the author focuses on the function of this product, including the introduction of software, games and other applications. As well, sufficient references and quotes are used in this part. For instance, the interviewers include the experts of RIM, application operator and the IT manager, whom are the audience believe in.

However, one weakness of this article can be seen is that too much repeated information can be found in this article. As the author presents the description of the product under the first subtitle and the author again writes: “The market for tablets - touchscreen devices larger than a smart phone and smaller than a laptop”. The expression is different while they convey the same meaning. Moreover, if the author put this sentence after the description, the meaning would be more clear and easy to understand.

For me, another weakness of this article is that it runs too long. After finishing reading this story, I feel it can be summarized in 3 three sentences, or 5 sentences at most. Not necessary and additional information is gathered there. Although information is all relevant to the story itself, it is not essential to put all of them.

In summary, the article is news valued which is deserved the audience to pay attention. However, it runs too long and too much information is organized together.

Source:

http://www.smh.com.au/digital-life/tablets/rim-unveils-playbook-tablet-to-compete-with-ipad-20100928-15ugx.html